A press release here or a thought leadership article there can make a difference in a company’s brand awareness. But true growth comes from a coordinated, strategic plan of public relations utilizing the tactics on this page.

This strategy capitalizes on industry trends coupled with insights into what reporters are interested in and when. Typically this is the cornerstone to a successful PR strategy.

Before a person takes questions from a reporter, they need to understand the rules of engagement and how to best represent themselves. Interviews are two way streets; the source should get something out of it too.

Fewer reporters and news outlets used to spell less coverage for brands. Not anymore.

Real articles written by people with journalism backgrounds that also give you an opportunity to share your news.